2021 Year
UX/UI CRM
Voximplant
Platform is a full-featured CPaaS
for voice, video & messaging
for voice, video & messaging
Smartcalls automates robotic voice calls with
a visual call-script editor. Objective: Design
a modern CRM scripts page that makes the
user journey clearer and more convenient.
a visual call-script editor. Objective: Design
a modern CRM scripts page that makes the
user journey clearer and more convenient.
Product & objective
more
Problematics
Script templates can be many, more than 20 a large gallery
Smart-calls scenarios (before)
Problematics
The scenarios themselves can
also be very large in number
Scenario management (before)
I tested user flows in the legacy CRM, identified key usability issues, and redesigned the interface based on the findings — aiming
to improve customer retention, customer acquisition, and overall usability & productivity.
to improve customer retention, customer acquisition, and overall usability & productivity.
Impact & metrics
more
New version Smartcalls (after)
New components, such as filters and status indicators, have helped users navigate
the product more easily and have reduced
the effort required to work with it
the product more easily and have reduced
the effort required to work with it
Components
The addition of color helped clearly highlight
the main color of the product and expanded
the use of color in marketing, offering new options to customers
the main color of the product and expanded
the use of color in marketing, offering new options to customers
Color
Link to Figma
Tablets and mobile landscape are not supported.
Please use desktop or mobile portrait.
Please use desktop or mobile portrait.
Objective
Design a new CRM page for managing call scripts that follows modern UI trends and makes the customer journey clearer and more convenient.
Product
Smartcalls is a platform for automating
robotic (voice) calls. The core of the
product is a graphical editor where
customer call scripts are created.
robotic (voice) calls. The core of the
product is a graphical editor where
customer call scripts are created.
Scenario management (before)
Problematics
The scenarios themselves can also be very large in number
Smart-calls scenarios (before)
Problematics
You can have many script templates — more than 20, forming a large gallery
Impact on metrics
What i did
Tested user flows in the legacy CRM,
identified usability issues, and redesigned
the interface based on the findings.
identified usability issues, and redesigned
the interface based on the findings.
Customer retention
Customer acquisition
Usability / Productivity
New version Smartcalls (after)
The addition of color helped clearly highlight
the main color of the product and expanded
the use of color in marketing, offering new
options to customers.
the main color of the product and expanded
the use of color in marketing, offering new
options to customers.
Color
#3B5CED
#3B5CED
#667EEA
Refill Balance
Upgrade Plan
New
Active
On - Hold
Disable
New components
All Campaigns
Clothes Shop
E – Comm
Notification
Call about a product or
serivce, tracking of warm
and cold leads
serivce, tracking of warm
and cold leads
Net Promoter Score
Your service’s quality rating
on a scale from 0 to 9
with voice recognition
on a scale from 0 to 9
with voice recognition
Discount Offer
Voice notification
with feedback
with feedback
All
Active
On - Hold
Disable
Components
New components, such as filters and status indicators, have helped users navigate
the product more easily and have reduced
the effort required to work with it.
the product more easily and have reduced
the effort required to work with it.
New color brand
Get in touch
// Hrenkov.k.v@gmail.com
something interesting
© Kirill Khrenkov
All Rights Reserved. 2026Y.
Get in touch
© Kirill Khrenkov
All Rights Reserved. 2026Y.